The idea of this project was to create a fictional skateboard brand from scratch. The scope of deliverables include brand logo, colour scheme, skateboard design, apparel design, banner ads and website design. The project have complete creative freedom which allows me to explore different style and technics in developing this sophisticated skateboard brand.
The objective of the project is to explore different technic of implementing graphics on apparels, explore in creating logos and colour scheme and also applying the brand style into banner ads and website design. It was also a great opportunity to practice brainstorming of ideas for the brand.
The process started with research on existing skateboard brands and to think of a name for the brand. I’ve noticed that skateboard brands out there are usually very young, energetic and graffiti oriented. With this, i decided to aim at a different target audience which are more mature adults in their late 20s and 30s that are into skateboarding. Inspired by the movie ‘Kingsman’, i decided to name the brand ‘The Gentleman Skate Club’ which gives off a classy and sophisticated brand image. The style of the brand would be going for a collage concept which will be a combination of images and graphics. The style were then applied to the skateboards, website and apparels.
The deliverables are divided into 2 parts. The branding pdf and the website. The branding includes the logo and colour scheme, skateboard design, apparel design, banner ads and website design mock which can be viewed in a pdf in the link below. The website development was done in a later phase with HTML and CSS, with the exploration of parallax scrolling.
