One of the key objectives of the app store screen refresh is to captivate the attention of potential users and provide them with a comprehensive overview of the app's offerings. The project is started with proposal on the look and feel according to Expedia branding with an imagery option and a clean graphical option. The chosen option was then used to make improvements and develop into the final design.
The final design consist of multiple app interface highlighting the features of the app. The design is then implemented into Google Play Store with Android sizes and various language across the globe.
I was privileged to have been given the opportunity to design the podcast artwork for Expedia newly launch podcast channel worldwide. ‘Out Travel The System’ is a podcast designed to give travelers a sneak peek behind the curtain to arm them with insider tips, tricks and hacks. I started with brainstorming, design and presenting the ideas. The final design was then featured in spotify, banner advertisements and also billboard.
This project is truly an exciting one. By creating an immersive and interactive experience, we are not only engaging users but also encouraging conversion. The objective of the game is to provide users with a personalized new year fortune tell for their upcoming travel destination. Once the user shake the phone on the home page, there will be a scroll revealing the vibe of the city and reveal the destination. The destination page will also have a call to action button where it links to a destination landing page for them to explore deals. Through the integration of a WhatsApp link, users have the opportunity to share the game with their friends and family, enhancing the social aspect of the experience. This not only increases the reach of our campaign but also adds a layer of excitement and anticipation as users compete to uncover the most enticing destinations.
Worked on assets for various platforms to bring the campaign to live with consistency and efficiency. Constantly updating templates using internal design system.
There are other interesting projects that I had the chance to work on like infographics which is a combination of visually engaging graphics in a easily digestible format to convey data informations. I also had chance to design for the New York City Homecoming festival sponsor t-shirt for Expedia. Developed an array of web banner designs for diverse campaigns during my time in Malaysia. These campaigns were not limited to the digital realm in different sizes but is also translated to print materials and social media posts. This multi-faceted approach allowed me to explore different mediums and adapt the designs to suit various platforms.
Creation of social media content utilizing Adobe After Effects, leveraging motion graphics to enhance the overall appeal and interactivity of the postings. Some of the postings can be viewed in the Motion Graphics Project section, the below button will bring you there.
