The digital shelf is where brands meet shoppers online - through product detail pages to enhanced content and storefronts.
It plays a critical role in how a product is discovered, understood, and ultimately chosen on retailer platforms.
Carousel tiles designed to showcase the Coffee Mate Dirty Soda collaboration, bringing the playful & indulgent trend to life. Each tile highlights the flavour experience and key product features.
A seamless shopping experience across the Coffee Mate portfolio, the enhanced content and storefront bring together a diverse range of products under one cohesive brand experience helping shoppers navigate the portfolio, discover new products, and understand the different flavours and formats available.
To bring the experience together as a cohesive story, an online promotional video was storyboarded and developed to complement the carousel tiles, providing shoppers with additional product information while creating a more engaging and immersive brand experience.
To support the launch of Hot Pockets Snack Breaks, a series of digital shelf assets was created to bring the fun, bold personality of the new range to life. Carousel tiles highlight the different flavours across all SKUs, using vibrant colours, playful graphics, and dynamic layouts to create a fun and eye-catching experience.
New Enhanced Content and Storefront modules were also created to build onto the existing Hot Pockets storefront, helping shoppers discover the new range and easily navigate through the rest of Hot Pockets products.
To tie everything together, an online video was storyboarded and animated to run alongside the carousel tiles. With energetic motion and a playful snack vibe, the video adds another layer of excitement and brings the launch to life on the digital shelf.
Carousel tiles bring the Natural Bliss flavour story to life through a dreamy, fantasy-inspired world. Soft pink and blue clouds and whimsical rides create a quirky and unexpected way to showcase each flavour. The dynamic visuals give every SKU its own moment while keeping the overall experience cohesive, fun, and a little magical.
Each flavour is brought to life through its own whimsical world, using playful elements and imaginative scenarios inspired by the unique character of the flavour. These elements help give shoppers a quick sense of what makes each flavour different while adding personality to it.
The Enhanced Content and Storefront extend the same dream-like world beyond the carousel, creating a more immersive brand experience for shoppers. The modules introduces the range and also highlight the RTBs to help shoppers explore the products in a way that feels fun, approachable, and distinctly Natural Bliss.
The Starbucks Creamer digital shelf refresh came cohesive with their packaging revamp. The carousel was reworked to better showcase the products and flavours, while the Enhanced Content helped bring the brand story together.
To support the launch of the new Refreshers concentrate, carousel tiles, Storefront, and an online promotional video was developed to cover every touchpoint for the online shoppers.
Carousel tiles were created for Starbucks’ Seasonal range, bringing the familiar seasonal moments and flavours to life on the digital shelf. Utilizing its own visual world and seasonal cues to create excitement around the products, while keeping the Starbucks brand and coffee in the heart of it all.
Working closely with strategy, the Starbucks Amazon Storefront was reimagined with a cleaner, more intuitive approach to help shoppers navigate the brand and discover its products more easily. The new experience brought stronger hierarchy, clearer pathways, and a look and feel that felt more closely connected to the Starbucks brand, creating a more polished and cohesive shopping experience from start to finish.
The Mings carousel tiles were designed to showcase the range in a bold and engaging way, while introducing shoppers to the brand and its different flavours. Delicious product photography, vibrant colour, and playful layouts were used to highlight key product details.
To bring the Mings experience to life beyond static content, an online promotional video was storyboarded and animated to complement the carousel tiles. The concept plays on the idea of unlocking your inner chef, using the padlock and progress-bar visuals as a playful way to reveal the brand story, celebrity chef credentials, authentic recipes, and convenience. Dynamic transitions, product movement, and bold typography keep the video energetic while guiding shoppers through what makes Mings a quick and flavourful option for cooking at home.
